OpenAI, Reliance partner to add AI search to JioHotstar
TL;DR
OpenAI and Reliance Industries integrate ChatGPT into JioHotstar, India's largest streaming platform with hundreds of millions of users.
Key Points
- Natural language search enables queries like 'What's trending on JioHotstar?' or 'Show me cricket matches'.
- ChatGPT surfaces direct streaming links inside the chat interface – two-way content access, not just text answers.
- The partnership is planned to expand into education and healthcare.
- OpenAI gains strategic access to the Indian mass market, where Google has long been the dominant player.
Nauti's Take
OpenAI isn't playing small here: making yourself the search layer on India's biggest streaming platform means sitting between the user and the content. That's not a feature – it's a distribution play.
Google should be paying attention.
Sources