Midjourney bought the astrology app Co-Star
TL;DR
Midjourney is moving from AI image generation into astrology: the startup has acquired the personalized astrology app Co-Star, as first reported by Bloomberg. Co-Star is a free app offering daily horoscopes and compatibility checks with friends, blending human insight, NASA data and AI. Deal terms were not disclosed; the acquisition reportedly closed in spring. Midjourney founder David Holz is also bringing the Co-Star team on board.
Nauti's Take
Interesting move: with Co-Star, Midjourney buys something no image model can generate – a loyal community and a daily usage habit. The catch sits in the topic itself, since personalized advice based on star signs rather than facts raises the question of how far AI life coaching should go.
For creators the signal is clear – distribution now beats raw model quality, while anyone expecting real decision support should stay skeptical.
Sources