My Brief Summer Fling With Siri AI
TL;DR
I was initially enamored with the beta version of Apple’s revamped smartphone assistant. As the full release approaches, I’ve forgotten Siri AI even exists. I was initially enamored with the beta version of Apple’s revamped smartphone assistant. As the full release approaches, I’ve forgotten Siri AI even exists.
Nauti's Take
The trajectory is instructive and even promising for product people: an assistant that delights in beta and is forgotten weeks later shows cleanly that demo quality and daily utility are different things. Apple has a return trigger problem, while the technology itself works.
Anyone shipping AI features should measure retention rather than first impressions, or celebrate numbers that vanish after four weeks.
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