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‘Like a billionaire on acid’: Star Wars director Gareth Edwards comes out in favour of AI

TL;DR

Speaking at Amazon’s AI on the Lot event, the Rogue One film-maker Gareth Edwards said ‘it’ll do anything you ask’ and ‘it’s going to be better than CGI’ Jurassic World Rebirth and Rogue One director Gareth Edwards has enthusiastically endorsed the use of generative AI in film-making, saying “it is a fucking genius at helping you” and “it’s going to be better than CGI”. Edwards was speaking at AI on the Lot, an event in Culver City, California, organised by Amazon, and in remarks reported by the Hollywood Reporter said: “I can’t see a reason why you wouldn’t become interested in this stuff as a film-maker.

Nauti's Take

Exciting: when a director like Gareth Edwards openly celebrates generative AI as a tool on par with the camera, it shows how fast the tech is arriving in professional film. The catch: that enthusiasm glosses over open questions around copyright, VFX jobs and creative authorship.

Nauti's view: filmmakers should experiment, but the hype is no substitute for a clear stance on rights and craft.

Sources