Instagram cracks down on AI accounts pretending to be human
TL;DR
“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being.
Nauti's Take
Clear labels work in favour of honest AI projects rather than against them, because they mark the difference from profiles posing as real people and put trust back on the table. Reach stays the open question, since Instagram does not say how labelled profiles are ranked in the feed.
Anyone building a virtual character should test with a small account first to see how the label and visibility interact.
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