Instagram cracks down on AI accounts pretending to be human
TL;DR
“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot. It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being.
Nauti's Take
For small teams, labeling becomes a mandatory check before building an Instagram workflow around a synthetic persona. Verify first whether Instagram correctly recognizes the profile, avatar, bio, and automated posts, and measure the reach impact of missing labels before investing in a virtual character as a brand.
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