Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’
TL;DR
Though Instagram head Adam Mosseri doesn't want to filter out AI content on the platform, he argues that you "shouldn't have it in your feed" if you don't like it. "I don't think we should filter out AI content," Mosseri said during an interview on Lenny Rachitsky's podcast. "I think we should let you know if content is AI content or not. " At the same time, Mosseri seems to be drawing a distinction between content-based sorting and banning AI from the platform entirely.
Nauti's Take
For small teams, this is a distribution question, not a culture-war question. If platforms keep AI content in the main feed, the first thing to verify is whether labeling hurts reach, how aggressively recommendation systems boost synthetic formats, and whether your content becomes interchangeable without a clear style and quality bar.
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