Google is sending MrBeast into the wilderness, armed with AI
TL;DR
MrBeast will feature Gemini, Google Health and the Fitbit Air in upcoming videos as part of a multi-year partnership with Google. It kicks off on September 5 with a video following Jimmy Donaldson and his crew as they try to survive the jungle, the desert and the Arctic. Gemini is used to identify dangers and react to sudden weather changes. For Google it means reach into an audience that mostly tunes out conventional product advertising.
Nauti's Take
For Google this is an opportunity to show Gemini where its usefulness is visible, rather than in another keynote demo. The limit is obvious: a survival video is staged, and there is no way to check how reliable the answers would be without editing.
Anyone marketing AI products can still learn a lot here about format and reach.
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