Google is making it easier to import another AI’s memory into Gemini
TL;DR
Google is launching two new Gemini features – 'Import Memory' and 'Import Chat History' – designed to lower the barrier for switching from ChatGPT or other AI assistants. With 'Import Memory', users paste a suggested prompt into their old AI, copy the response, and feed it into Gemini to transfer their personal preferences. 'Import Chat History' lets users export their conversation history from another app and upload it directly into Gemini.
Nauti's Take
Google's move is clever onboarding psychology: removing the 'starting from scratch' pain point that keeps people locked into ChatGPT. The meta-question is how much of 'your' AI memory is actually yours to port anywhere — and whether this normalizes a new kind of data portability.
Briefingshow
The AI market is increasingly becoming a switching market – and Google is now actively reducing the cost of switching. Users who stayed with ChatGPT because 'it already knows them' lose that moat with a single copy-paste. This isn't just a technical feature; it's a strategic acquisition weapon that buys Google into users' habits via convenience.
Long-term, it could erode AI loyalty across the board – whoever switches to Gemini today may switch away just as easily tomorrow.
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