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Google’s taking a big swing at AI health with the Fitbit Air

TL;DR

The new $99 Fitbit Air goes up for preorder today and ships May 26. It's a screenless, modular sensor band that visibly echoes Whoop's hardware while leaning hard into Google's AI health story. The Verge frames it as a return to the minimalist tracker DNA of early Fitbit, refreshed for the AI era.

Nauti's Take

Promising: the Fitbit Air shows that minimalist sensor bands are making a comeback in the AI era — affordable, data-first instead of display-first, perfect for AI-driven health insights. Weakness: without a strong software story and a clear differentiator, the device feels like a Whoop clone with a Google logo.

Interesting for health-data nerds; for current wearable owners, not a compelling switch.

Sources