Google Chrome makes it easier to wrangle different tabs in AI Mode

TL;DR

Love 'em or hate 'em, no modern browser is complete without robust tab support, and so too would it seem Google's AI Mode. Starting today, the company is rolling out an update to users in the US that makes the tool better at interacting and understanding tabs. To start, the next time you use AI Mode on Chrome for desktop and click on a link, the chatbot will open a new side-by-side interface that allows you to both browse the new webpage and ask questions of AI Mode.

Nauti's Take

Google's new tab management in AI Mode — links opening side-by-side instead of in a new tab — is a useful feature for heavy research sessions. It deepens the structural problem though: the more seamless staying in Google's AI Mode becomes, the less users leave the platform at all.

Content creators should prepare for organic click rates to keep declining.

Sources