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Show HN: Embassia – LLM Search Console – Web crawlers talk to your site's agent

TL;DR

You want to know what visitors are actually curious about. But there is no adequate tool for this. Not even the Google Search Console. Right now: -Crawlers use superficial queries.

Nauti's Take

The idea targets a real blind spot: nobody can currently see what AI crawlers actually want from a site, and turning that into an interactive agent layer is a promising angle. The catch is control, because whether ChatGPT, Claude or Perplexity ever query such an agent is the vendors' call and not Embassia's.

Publishers and SaaS teams with heavy organic traffic should watch this closely, but nobody should plan a measurement stack around it yet.

Briefingshow

Show-HN-Projekte rund um AI-Sichtbarkeit tauchen gerade häufig auf, weil viele Seitenbetreiber merken, dass ihr Traffic aus ChatGPT, Claude oder Perplexity in keiner Statistik erscheint. Daraus entsteht im Team schnell die Frage, wer Content künftig für Bots aufbereitet statt für Suchergebnisseiten. Die Grenze bleibt, dass die Modellanbieter selbst bestimmen, welche Schnittstellen ihre Crawler überhaupt nutzen.

What changes

Start by checking your server logs to see which AI crawlers actually hit your site and how often. Only then is it worth asking whether an agent layer like Embassia would change anything for you.

Who should care

Relevant for publishers, SEO leads and SaaS teams with heavy organic traffic.

Watchlist

Watch for any major model provider officially announcing a standard for such agent endpoints.

Source signal

Thin: a Show HN announcement from the team itself, no independent confirmation and no publicly usable product yet.

Sources