This Startup Wants You to Pay Up to Talk With AI Versions of Human Experts
TL;DR
Onix is launching a 'Substack of bots' — a platform where digital twins of health and wellness influencers dispense personalized advice 24/7. Users pay for access to these AI versions of human experts, who can also use the platform to promote their products. The model raises questions about authenticity, accountability, and whether AI personas can substitute for genuine expertise in sensitive areas like health.
Nauti's Take
AI twins of experts available 24/7 could genuinely democratize access to costly specialized knowledge. The risk is real: in health and wellness, poor AI advice causes harm — and monetization via product promotions creates obvious conflicts of interest.
Anyone using these services should treat AI advice as a starting point, not a substitute for genuine professional consultation.
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