THE PEOPLE DO NOT YEARN FOR AUTOMATION
TL;DR
Today on Decoder, I want to lay out an idea that's been banging around my head for weeks now as we've been reporting on AI and having conversations here on this show. I've been calling it software brain, and it's a particular way of seeing the world that fits everything into algorithms, databases and loops — software. Software brain is powerful stuff. It's a way of thinking that basically created our modern world. Marc Andreessen, the literal embodiment of software brain, called it in 2011 when he wrote the piece "Why software is eating the world" as an op-ed in The Wall Street Journal. But software thinking has been turbocharged by AI in a way that I think helps explain the enormous gap between how excited the tech industry is about the technology and how regular people are growing to dislike it more and more over time. In fact, the polling on this is so strong, I think it's fair to say.
Nauti's Take
The 'software brain' framing is a useful diagnostic for why so many AI products miss the mark with regular users. Polling consistently shows public enthusiasm for AI automation is far lower than the tech bubble suggests.
Teams building AI that solves real human problems — not just optimizing metrics — hold a clear competitive edge.
Summary
Today on Decoder, I want to lay out an idea that's been banging around my head for weeks now as we've been reporting on AI and having conversations here on this show. I've been calling it software brain, and it's a particular way of seeing the world that fits everything into algorithms, databases and loops — software.
Software brain is powerful stuff. It's a way of thinking that basically created our modern world.
Marc Andreessen, the literal embodiment of software brain, called it in 2011 when he wrote the piece "Why software is eating the world" as an op-ed in The Wall Street Journal. But software thinking has been turbocharged by AI in a way that I think helps explain the enormous gap between how excited the tech industry is about the technology and how regular people are growing to dislike it more and more over time.
In fact, the polling on this is so strong, I think it's fair to say
Video
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