Designers should not fear being replaced by AI, industry leaders say
TL;DR
Firms are more likely to use technology as ‘the intern in the office’ than as a replacement for skilled staff Professional designers should not feel “threatened” by the rapid growth of generative AI, according to business leaders, despite fears over job losses in the sector. With design and film production companies and manufacturers all adopting AI at an accelerating pace, industry bodies said the technology would be used to enhance the work of designers rather than replace them. Continue reading...
Nauti's Take
Calling AI the office intern matches where the tools actually stand today, and it gives experienced designers a real opportunity to hand off production work and spend more time on concept and client judgment. The risk sits one level down: entry roles are where that judgment gets learned, and they are the first to be automated away.
Established studios gain, newcomers should move early toward work the models handle badly.
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