Film industry cannot fight rise of artificial intelligence, says Demi Moore
TL;DR
US actor Demi Moore urges her Cannes peers to work with AI rather than fight it, calling resistance a losing battle. She insists, however, that the technology can never replace true art created by humans. Moore made the remarks during a press conference as a member of the Cannes film festival jury, where she was asked about AI's impact on the industry and whether more regulation is needed.
Nauti's Take
Moore's pragmatism makes sense — creators who lean into AI early can unlock new storytelling formats and ship prototypes faster, which is a genuine opportunity. The risk: a 'the fight is lost' framing brushes aside real concerns from SAG-AFTRA, writers and below-the-line crews around likeness and pay.
Nauti's take: use AI, but push contracts that block voice and likeness replication, otherwise the technology eats the middle of the industry.
Sources