The creative risk of letting AI do all the work
TL;DR
MIT’s Sinan Aral has the data . . . and a warning.
Nauti's Take
MIT's warning is timely and useful: AI as a creative shortcut delivers real speed, a clear advantage for teams under pressure. There is genuine opportunity to ship faster and explore more variants.
The catch: if originality slides over time, companies lose differentiation and become interchangeable. AI works best applied to defined slices of the creative process, not as the standard faucet for ideas.
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