Cowboys, lassos, and nudity: AI startups turn to stunts for attention in a crowded market
TL;DR
Businesses are using theatrical stunts not for shock alone but to create viral content and drive sales conversations online When Lunos, an AI startup in New York City, was gearing up for launch, its founder and chief executive, Duncan Barrigan, and his team wanted to make a splash. So they shelled out $3,500 to do the unconventional: hire a horse and a cowboy to lasso the bull of Wall Street. On a sweltering evening in late September, the cowboy galloped toward the iconic sculpture in lower Manhattan. Wearing ranch gear and a western hat stamped with the Lunos logo, he lassoed the bull’s horns as invitees and curious passersby watched. He and the horse then circled the statue, handing out cowboy hats and branded stress balls. Continue reading...
Nauti's Take
In a crowded AI market, startups are resorting to outrageous stunts to grab attention. Lunos' decision to hire a cowboy to lasso the Wall Street bull is a prime example - it's not just about shock value, but creating viral content that drives sales conversations.
This approach may generate buzz, but it also raises questions about the substance behind these AI startups. Are they prioritizing innovation or publicity stunts?
The line between creativity and cringeworthy marketing is thin, and not all startups will succeed in walking it.
Summary
Businesses are using theatrical stunts not for shock alone but to create viral content and drive sales conversations online When Lunos, an AI startup in New York City, was gearing up for launch, its founder and chief executive, Duncan Barrigan, and his team wanted to make a splash. So they shelled out $3,500 to do the unconventional: hire a horse and a cowboy to lasso the bull of Wall Street.
On a sweltering evening in late September, the cowboy galloped toward the iconic sculpture in lower Manhattan. Wearing ranch gear and a western hat stamped with the Lunos logo, he lassoed the bull’s horns as invitees and curious passersby watched.
He and the horse then circled the statue, handing out cowboy hats and branded stress balls. Continue reading...
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