ChatGPT is getting verified AI ‘Business Agents’
TL;DR
ChatGPT is going to let you chat with verified "Business Agents" that represent a brand to help you with things like comparison shopping. The feature, available first to "eligible" e-commerce and online service businesses in the US, is launching as part of a suite of business-focused features in ChatGPT being announced today in beta. You can start talking with a Business Agent if a business that has created one appears in a response from ChatGPT.
Nauti's Take
Before a small team treats this as a sales channel, it should test an agent with real product comparisons. The key checks are accurate pricing, availability, source visibility, and whether the business can control and audit the agent’s claims.
The current report leaves those details unverified.
Sources
10.11.26
