Bluesky's next product is an AI assistant that helps build custom social media feeds
TL;DR
Bluesky is building an AI assistant called Attie that lets users create custom social media feeds using natural language prompts – no coding required.
Key Points
- Attie was built by Bluesky's new Exploration team, led by Chief Innovation Officer Jay Graber, on top of the open-source AT Protocol.
- Example prompts include 'Show me electronic music from people in my network' or 'Builders working on agent infrastructure and open protocol design.'
- Graber describes Attie as an 'agentic social app' where interacting feels like a conversation rather than configuring software.
- Attie is available via its own website and targets all Bluesky users, not just developers.
Nauti's Take
Attie is one of the rare AI assistants where the use case actually makes sense: feed curation has always been a problem solved by platforms for their own benefit, not users'. A natural-language interface built on an open protocol could genuinely shift that power dynamic.
Whether Attie reaches mainstream adoption depends entirely on how accurate the generated feeds actually are – because 'feels like a conversation' is marketing copy, not a quality metric.
Sources
29.3.26