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Bluesky’s new app is an AI for customizing your feed

TL;DR

Bluesky founder Jay Graber and CTO Paul Frazee unveiled 'Attie' at the Atmosphere conference – an AI assistant that builds personalized feeds using natural language.

Key Points

  • Attie runs on Anthropic's Claude and is built on the open AT Protocol (atproto) that underpins Bluesky.
  • Users can describe feeds like 'posts about Celtic folklore and traditional music' without any algorithmic knowledge.
  • Attie launches as a standalone app first, with plans to integrate into Bluesky and other atproto apps.

Nauti's Take

An AI feed builder sounds like a feature but reads as a statement: Bluesky is positioning itself as the platform that gives users genuine control back – and uses Claude as the interface between humans and algorithms. That's a smart move, leveraging the strengths of both.

Whether Attie resonates beyond tech early adopters depends entirely on how smooth the UX actually turns out to be. 'Folklore and Celtic music' is a charmingly niche demo – the real proof will come when the results are robust and generalizable across everyday use cases.

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