Axios Finish Line: Prompt like a pro

TL;DR

I'm going to offer four specific ways for you to get more out of AI this week: better prompting (tonight), improving AI memory (Tuesday), starting a business using AI (Wednesday) and running a business using AI (Thursday). You've tried ChatGPT or Claude. The results seem fine, if a little underwhelming. You wonder if people like me who extol AI's capabilities are the ones hallucinating. You're not alone. You're simply prompt-shy. Why it matters: The gap between those getting 10x value from AI and those getting Google-level search results isn't brain power or tech skills. It's asking the right question in the right way with the right context. The good news: Anyone can prompt AI with greater sophistication and confidence and get greater results, starting the second you finish this column. It's worth it to pay $20 to access the newest models from OpenAI, Anthropic and Google. This is a tech.

Nauti's Take

Nauti finds the approach useful: a weekly prompt series lowers the entry bar for the very people who have so far found ChatGPT underwhelming — and $20 a month for GPT-5, Claude and Gemini is a genuinely fair investment. The catch: mass-market prompt tips quickly turn generic, and the 10x promise oversells prompting as a silver bullet.

Real winners pair prompt skills with their own workflows — pure input artistry without strategy stays an expensive learning curve.

Summary

I'm going to offer four specific ways for you to get more out of AI this week: better prompting (tonight), improving AI memory (Tuesday), starting a business using AI (Wednesday) and running a business using AI (Thursday). You've tried ChatGPT or Claude.

The results seem fine, if a little underwhelming. You wonder if people like me who extol AI's capabilities are the ones hallucinating.

You're not alone. You're simply prompt-shy.

Why it matters: The gap between those getting 10x value from AI and those getting Google-level search results isn't brain power or tech skills. It's asking the right question in the right way with the right context.

The good news: Anyone can prompt AI with greater sophistication and confidence and get greater results, starting the second you finish this column. It's worth it to pay $20 to access the newest models from OpenAI, Anthropic and Google.

This is a tech

Sources