AI is the new dating dealbreaker
TL;DR
When Irene moved to San Francisco last year, she started using dating apps as a way to meet new people, get to know her new city, and connect with others who care about the things she does. After the 25-year-old analyst downloaded Hinge and started swiping, she noticed a trend. "Hinge has a prompt where you can say, 'We'll get along if''," she recalls. "Sometimes people will be like, 'Fuck AI.
Nauti's Take
For small teams, this is a product and brand signal: using AI can now be read as a statement about values. Before turning that into a segmentation rule, test it in five to ten real conversations and distinguish rejection of the technology from rejection of specific uses or visibly synthetic output.
The source remains a clue, with no reliable estimate of market size.
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