For Apple to make its AI era succeed, it has to get back to its roots
TL;DR
Apple used to make things people couldn’t live without. For its AI to do that, hardware, software, and design need to all be working together to solve the same problem. Apple used to make things people couldn’t live without. For its AI to do that, hardware, software, and design need to all be working together to solve the same problem.
Nauti's Take
For teams, this is mainly a control question: if Apple ships AI as a scattered set of features, it will not create a reliable workflow advantage. Verify first whether real tasks across iPhone, Mac, and the OS become faster, more consistent, and clearer on privacy than with the tools you already use.
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