Artists are making ‘anti-slop’ to rebel against AI: ‘It’s been rammed down our throats’
TL;DR
In response to AI’s hyperrealism, artists and creatives are gravitating toward the homespun and imperfect Earlier this year, a group of film-makers, commercial directors and AI industry influencers gathered in New York City for the Runway AI Summit – a daylong hype-fest, trumping up the potential of this new technology. During one talk, Rob Wrubel, co-founder and managing partner at San Francisco ad firm Silverside, talked up his work on the Coca-Cola company’s AI-generated 2025 Holiday Caravan ad.
Nauti's Take
The market is sending a blunt signal: smooth, fast, and synthetic is not enough. If you use AI only to crush production time, you get disposable visuals.
Serious builders now need to put friction, authorship, and taste back into the system on purpose.
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