AI video is moving beyond clip slop
TL;DR
Janko Roettgers (The Verge) argues AI video is moving past cheap slop — Daniel Craig Vespa clips and Godzilla-vs-Kong mashups won't replace blockbusters anytime soon. But a new generation of AI video tools from companies like Luma and Wonder Project (which just launched a joint production company called Innovative Dreams) could fundamentally change how studios work. Filmmakers who adapt early get a clear head start.
Nauti's Take
Genuine progress for film and advertising: production pipelines like Luma and Wonder Project's Innovative Dreams open the door to using AI video in real productions, not just viral clip slop. The open question is creative and labor — studios save time, but actors, VFX teams, and screenwriters see their fees come under pressure.
Early-adopter filmmakers and agencies stand to win clearly; teams sticking strictly to classic pipelines risk losing market share.
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