AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too
TL;DR
Adobe says AI traffic to U.S. retail sites also jumped 269% in March, with visitors converting better and generating more revenue than non-AI shoppers. Adobe says AI traffic to U.S. retail sites also jumped 269% in March, with visitors converting better and generating more revenue than non-AI shoppers.
Nauti's Take
Adobe's data confirms what's been building: AI assistants are becoming real traffic drivers in e-commerce, and they convert better than traditional search. That's a significant opportunity for retailers who invest in AI-ready product content now.
The catch: this shift makes brands increasingly dependent on how AI platforms decide to surface products — a new kind of algorithmic control that's even harder to audit than traditional search rankings.
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