You’re going to hate shopping in an AI economy
TL;DR
When was the last time you had to call customer support with a problem? Can you remember how it went? If you’re like most Americans, the answer is “probably not very well. ” And that may be understating it: As of 2025, according to the “National Customer Rage Survey” — yes, it’s a real thing — nearly 80 percent of Americans ran into a “product or service problem” in the past year, and nearly two-thirds experienced “rage” in attempting to resolve it.
Nauti's Take
Anyone deploying AI for support or shopping should test escalation first: Can the system recognize recurring failures, take ownership, and reach a human without sending the customer in circles? For small teams, data control deserves a clear check before a polished chatbot.
Run ten real cases, log drop-offs, and measure whether AI reduces handling time or simply scales frustration faster.
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