AI influencer awards season is upon us
TL;DR
OpenArt and Fanvue are launching the 'AI Personality of the Year' award, backed by voice AI company ElevenLabs.
Key Points
- The contest runs for one month and targets the human creators behind AI influencers, not the virtual personas themselves.
- Following AI beauty pageants and AI music contests, this is the next step in formalizing the AI influencer economy.
- The sector is rapidly evolving from a niche curiosity into a commercially serious industry.
Nauti's Take
Awards season for AI influencers sounds absurd until you realize real people are closing real brand deals through virtual personas. The industry needs visibility and legitimacy, and that is exactly what this contest delivers.
The PR angle is obvious – OpenArt, Fanvue, and ElevenLabs all benefit directly from the spotlight. Still, anyone serious about the future of the creator economy needs to watch this space closely, because a new layer is being built right now.