AI ‘actor’ Tilly Norwood put out the worst song I’ve ever heard
TL;DR
Tilly Norwood, an AI-generated 'actor', released a song meant as a motivational rallying cry to other AI actors.
Key Points
- The lyrics encourage AI figures to keep going despite doubters questioning their humanity – an audience that does not exist in reality.
- TechCrunch calls it the worst song the author has ever heard, and that verdict is not ironic.
- The incident highlights how AI characters are increasingly being given their own 'identities' and even creative outputs.
Nauti's Take
This is the endgame of a marketing idea nobody thought through. An AI character rallying other AI characters is the equivalent of a brand mascot selling merch to other brand mascots.
The song is not just bad – it is conceptually void, addressing an audience that does not exist with emotions nobody has. Anyone serious about marketing AI characters as genuine talent should probably start by ensuring their output resonates with actual humans, not AI existentialism in song form.
Context
Behind the bad song lies a serious question: who is supposed to actually connect with AI characters producing content that only references their own existence? This is marketing logic on autopilot – giving an AI character a 'personality' sounds innovative but ends in hollow self-referential output. When AI actors write songs about being AI actors, they leave entertainment and enter the territory of uncanny valley cringe art.
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